Want to learn more about the opportunities that Google Adwords and Google Analytics provide your business? You can’t manage something that you’re not measuring, so this workshop will help you make sense of all the numbers to improve your online presence and your sales.

Participants in this workshop will learn how to:

  • Setup a Google Adwords campaign
  • Minimise costs and develop a strong sales pipeline
  • Install Google Analytics on your website
  • Learn what to measure and what the numbers mean for your business
  • How to calculate return on investment for your online marketing

If you want to make sure that your online efforts are producing results, this workshop is for you.

Rolling Tips

  • Half of Older Mobile Users Now Own Smartphones
  • Content is KING!
  • Responsive design ensures your website's works for all visitors and their devices
  • Don’t make web users think. The web page should be obvious and self-explanatory.
  • Place your keywords early in your content and make them prominent, bold, in header tags, linked, title, and bulleted.